Question: Which Three Campaign Parameters Are Recommended To Manually Track Campaigns
Options:
☐ Medium, Source, and Content
☐ Campaign, Content, and Term
✅ Medium, Source, and Campaign
☐ Source, Content, and Term
Answer: Medium, Source, and Campaign
Tracking your website traffic from the campaign is really important for you or any digital marketing agency. If you want to track the performance or from which the traffic comes you need to know “Which three campaign parameters are recommended to manually track”.
In this article, I’ll give you the information about “which three campaign parameters are recommended to manually track and what parameters, UTMs, and which type of data is not tracked by these. So, without wasting any more time let’s get started.
What Is Campaign Parameters?
Campaign parameters are fundamental tags that web publishers add to the URL of that website so that they can trace the traffic more accurately of that website. The campaign parameters do not affect the destination of the URL, it looks the same as it was before the campaign tags.
Campaign parameters are necessary for setting up UTMs in Google Analytics. It makes tracking better and easier to analyze how your audiences are visiting your website.
If you don’t know about UTMs then let me tell you UTMs is Urchin Tracking Module. It is a small snippet of code that you can attach to the URL for analyzing the traffic. UTMs are linked to your Google Analytics. There you can see the details of tracking and analytics of your website. How it performs and how the SEO of that website performs.
The campaign parameters are different types of variables that Google Analytics checks when you add the UTM. Why It Is Important To Track Campaign Parameters?
It is really important to optimize the marketing campaign for that you need a perfect tracking tool. Google Analytics gives you basic data like this amount of people come from email marketing, these people come from Facebook and these came from organic searches etc.
But if you want more tracking data means more detailed tracking data so you can optimize your marketing campaign within the given budget. Here UTM plays a huge role, you can find out from which Facebook posts people visit your website or which email campaign gives you more conversions, etc. That is why it is important to know which three campaign parameters are recommended to manually track
It is important to use UTM when you do the same campaign on multiple marketing platforms. UTMs help you to group all visitors by different links. This makes it easy to analyze the results of the campaign. This also helps you to show clients, how the campaign performs.
Which Three Campaign Parameters Are Recommended To Manually Track?
There are three main campaign parameters for manual tracking. The manual tracking campaign parameters are…
1. Medium (utm_medium)
If you are familiar with Google Analytics then “Medium” is a known term for you. “Medium” refers to the type of marketing channel In Google Analytics like social media, PPC, organic search, or email. These channels are different types of medium.
Many digital marketers are using social media platforms as one of their mediums. However, it is really important to figure out what paid social media advertising vs. what social media organic traffic is.
2. Source (utm_source)
The source campaign parameter is like the more detailed version of the “medium”. It works with the medium parameter and gives you more details like where your traffic is coming from, which platform’s links are more active, etc.
The source manual tracking campaign parameter “source” is a social-based tracker that works on Facebook, X (Formerly Twitter), LinkedIn, Instagram, etc.
If you are running ads on Facebook and Instagram. Both give you some amount of traffic but you have the budget for one of them so you need to know which drives you more traffic. Here Source comes in handy. In the medium it will tagged as a “PPC” but the source differentiates the traffic.
3. Campaign (utm_campaign)
This is the last tracker from Which Three Campaign Parameters Are Recommended To Manually Track. It is a more accurate tracker. Utm_campaign indicates more accurate results on which visitors click which link to visit your website is it from the marketing campaign, promotion, or advertisement?
The digital marketing providers run marketing on different platforms this parameter helps you to get the complete detailed analytics and compare which one is performing more. This tracking parameter’s track can be really vast, unlike source and medium.
How To Filter The Data Given By These Three Campaign Parameters?
You can filter the data for a clean look at what you want to see to create a better marketing strategy. Here’s an easy step-by-step guide.
- First, log into your Google Analytics account
- Go to the “Acquisition” section
- Then click on “Campaigns”
- Then select the campaign
- Click on the filter option
- Then just simply choose filters that you need.
What Type Of Data Is Unable To Track In This Manual Tracking Campaign Parameter?
I’ll give you the answer “Which three campaign parameters are recommended to manually track” but these three types failed in tracking some types of data for analytics. Here are the data that you cannot track.
- The collection of the visitors like which country or city you are a visitor from
- Device model number and software of your visitors
- The interests of your audience
- Historical data
- What do your users do before clicking on your link
- Customer’s Lifetime Value
Tools To Track Traffic
There are many tools to track traffic to help you generate better and more accurate leads. Here I’ll give you top tools names.
- Google Analytics
- Mixpanel and Adobe Analytics
- Ahrefs Webmaster Tools
- Microsoft Clarity
- Ahrefs’ Traffic Checker
- Ahrefs’ Site Explorer
- Similarweb
CONCLUSION
In the end, you found the answer of which three campaign parameters are recommended to manually track. It is important to start digital marketing without knowing these pieces of information.
There are other tracking tools available to track your traffic. So if you want to do digital marketing or start a digital marketing agency just click the link below.
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